Game Boy Micro wouldn’t have happened if this former Nintendo exec had his way


The Game Boy Micro was the final iteration of the popular Nintendo handheld, but not everyone was won over by its impressively tiny form factor. One such person was former Nintendo of America president Reggie Fils-Aimé, who reserved a passage in his new book for his thought on the Game Boy Micro.

In the book (transcribed by VGC), Disrupting the Game: From the Bronx to the Top of Nintendo, Fils-Aimé writes that he thought the Game Boy Micro was a “nonstarter.”


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