Apple events can sometimes fizzle out. Besides the ceremony of a new iPhone series each year, it’s a little harder to get excited for Macs and iPads with slightly better chips and minor design tweaks. We saw a splash of color and some redesigns in the last year, but this March event was packed with devices for elements of the Apple audience that aren’t always catered for. For them, this might be an important Apple reveal.
I say this in hushed tones as a phone guy, but the Mac Studio could be the standout. It’s a pro-level desktop built to showcase Apple’s most powerful chip, the new M1 Ultra. The company says its new desktop runs up to 60 percent faster than a Mac Pro with its 28-core Intel processor. Also, counter to some of its laptops, it’s filled with ports. There are four Thunderbolt 4 connections, two USB-A ports, HDMI and 10Gbps Ethernet. Also! There’s an SD card slot and two additional USB-C connectors on the front of the computer. The bad news might be that it starts at $2,000, but it still isn’t quite the Mac Pro beast some creatives are waiting on. That’s “for another day,” according to Apple. Oh, and there’s a new display to go with it.
At the other end of the scale, the iPhone SE makes a return. And it’s still got a home button. This means it looks like its predecessor, mostly. However, it’s now got 5G (welcome to 2022) and an updated quad-core A15 Bionic processor — the same processor as Apple’s iPhone 13 series, but now in a phone that costs $429. Finally, Apple’s iPad Air also sticks to its 2020 redesign. It has a new front-facing camera sensor and, like the 2021 iPad Pro, features Apple’s M1 chip.
— Mat Smith